Sedat Polat – Audience Targeting, Measurement & Adtech

Knowing who you want to reach is one thing. Knowing who you actually reached – and what your advertising achieved – is another.

I advise advertisers, agencies and technology companies on audience targeting and advertising measurement, drawing on two decades of experience across Adtech and market research.

My work covers audience and campaign measurement, cross-media reach and frequency, CTV and video, brand measurement, audience data and targeting – including the challenges created by fragmented media consumption and an increasingly fragmented identifier landscape.

The focus is not on promoting a particular technology or methodology. It is on understanding what you actually need to know – and finding the most sensible way to measure it.

Entering a new market is rarely just a sales challenge. You need to understand how the market works, where your proposition fits and what needs to change for it to resonate locally.

I help international Adtech, measurement and data companies enter and grow in the DACH market – from market analysis and positioning to go-to-market strategy, partnerships and business development.

That includes the proposition itself: identifying the use cases that resonate locally, translating complex products into clear customer value and adapting international sales stories to the realities of the DACH market.

I have done this from the inside – building the DACH presence of an international measurement company from the ground up and turning an initially little-known solution into an established part of the DACH measurement landscape.

Not every challenge needs a large consulting project. Sometimes an experienced outside perspective is more useful – someone who understands the advertising ecosystem, asks the right questions and can challenge assumptions without having a product or internal agenda to defend.

I work with companies and teams as an independent sparring partner on questions around Adtech, audience strategy, measurement, market development and commercial positioning – from focused workshops and specific decisions to ongoing advisory relationships.